Total Foods Campaign
Any brand can claim to be the best. But, in reality a brand's claim to be the best has to be solidified by the consumer's verdict. And, this is what Total believes in. As a brand, Total is confident about its products and they want to establish this confidence through their campaign by asking people to first try their products.
Based on this insight, we have come up with the idea/campaign line, "Chicken Lover Kheye Bolo!". This also goes with the our proposition "Khake bolo." In other words, through the creatives in this campaign route, Anirban (as the voice of Total) will ask people to first get a taste of Total in order to test the superior quality of Total Chicken (with respect to taste, convenience and hygiene).
2022
Agency:
Monkey Wrench
Creative Director: Tamal Talukdar
copywriter: Ishita Chakraborty
Servicing: Kusumanjan Bannerjee.
Production house: Little Lamb Films (Mumbai)
Producer: Avishek Ghosh
Director: Tiyash Sen