Durga Puja is unarguably one of the biggest carnivals in India. But above all, it is the largest festival in Bengal marking the homecoming of the Goddess Durga.

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Brief: To conceptualize and execute a digital campaign in order to promote the Kolkata Nukkad Pujo Guide- a go-to guide created by Nukkad Printer Kolkata. The purpose of the guide is to help people plan a hassle-free festive programme with regard to public transport, eateries and puja sightseeing.

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Challenge: Durga Puja is a grand affair that brings the entire city of Kolkata to a standstill. Almost 5,000 marquees or ‘pandals’ occupy the streets of Kolkata and each pandal attracts around 300,000 people every day during the 5-day festive period. As a result, the city witnesses a stark dearth of parking spaces. Also, because of the massive crowd, people are often clueless when it comes to selecting from amongst the many eateries and pandals in the city.

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Solution: Taking cues from the mythological and traditional elements of Durga Puja, we developed a digital campaign to drive people towards the Kolkata Nukkad Pujo Guide online.