MiIake stands as a prominent Indo-Western fashion brand catering exclusively to men. Specializing in a diverse range of occasion wear, MiIake is the go-to choice for the discerning upper-middle-class clientele within the Tergate group. The current objective is to create a distinctive brand identity, encompassing the development of a logo, stationery, and additional collateral designs. This includes crafting a unique brand positioning that resonates with MiIake's essence and appeals to its target market.